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Corporate Website 1.0 is dead. Long Live Corporate Website 2.0
The title is borrowed from the traditional proclamation – ‘The King is dead. Long Live the King’. What is basically meant (and I am taking this from Wikipedia) is that in certain monarchies of France...
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Media lessons in times of terror
Manoj ‘Night’ Shyamlan when asked how does he heightens the frightful experience in his films, replied that it was about evoking the basic human emotion – fear of unknown. It’s this fear of unknown...
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Online videos in times of Economic Slowdown
Videos are an integral part of our communication. The impact of Audio Visual content is far more effective than Print or Radio or Outdoor as a medium. The problem lied in the cost of making videos and...
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Indian Case Study of online Videos: Kaya Skin Clinic
In one of our earlier blog post, we had explained the use of online videos for the brand. The post explained the distinct benefits this medium provides for each brand. We shall illustrate that with a...
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Who is afraid of Social Media? – Part 1
For most internal communicators 'social media' is a taboo word. Very happy to adopt it otherwise, the moment one mentions social media and internal communication in the same breath, ugly concerns start...
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Who is afraid of Social Media? – Part 2
Learn more about what makes social media taboo for internal communicators and how you as a communicator can help your organisation address these concerns.
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Our article in DMI
An announcement. Sally Hooton, editor of the DMI magazine, approached us recently to write an article on social media. It was our privilege to be associated with DMI, the world’s only global business...
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Successful and Outstanding Bloggers
Windchimes blog recently earned official badge of achievement as ‘Successful and Outstanding Blogger’. Liz Strauss describes in detail the idea behind running the successful and outstanding blogger...
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Getting the best out of your online video
What makes truly great online videos? Is it only the content? Or is the well-thought out marketing plan that has a role to play in a online video's success? Find out how you can make the best out of...
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Our Blog has got new home
We have made changes to our blog. For one, it now has a new address and sports more contemporary look. It will be our endeavor to keep providing articles and case studies on social media and share our...
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